陈炎艳，海南大学国际商学院副教授。2018年毕业于宁波诺丁汉大学，获博士学位。博士毕业后任职于法国图卢兹商学院，2024年归国加入海南大学。

近年来，在《Journal of Business Ethics》、《Journal of Business Research》、《Journal of Cleaner Production》等国际权威期刊上发表多篇论文，担任Journal of Business Ethics、Journal of Business Research、International Marketing Review等权威期刊匿名审稿人，以及Association of Consumer Research(ACR) 、EMAC(European Marketing Association Conference(EMAC) 、Global Marketing Conference(GMC)等国际权威会议审稿人。

主要研究方向：

社会责任营销，消费者伦理，消费者情绪，服务体验与用户体验

教授课程：

博士课程：市场营销理论；

硕士课程：国际营销，体验营销，消费者心理；

本科课程：基础营销，服务营销

发表论文:

l Chen, Y., Mandler, T. & Meyer-Waarden, L. (2021). Three decades of research on loyalty programs: a literature review and future research agenda, Journal of Business Research, 124, 179-197. (ABS 3，一作，通讯作者)

l Chen, Y. & Moosmayer, D. (2020). When guilt is not enough: interdependent self-construal as moderator of the relationship between guilt and ethical consumption in a Confucian context, Journal of Business Ethics, 161(3), 551-572. (FT 50, 一作)

l Moosmayer, D., Chen, Y. & Davis, S. (2019). Deeds not words: a cosmopolitan perspective on the influence of corporate sustainability and NGO engagement on the adoption of sustainable products in China, Journal of Business Ethics, 158(1), 135-154. (FT 50, 二作，博士导师一作)

l Yuan, R., Chen, Y. & Mandler, T. (2024). It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms, Journal of Business Research, 178, 114658. (ABS 3，共同一作，通讯作者)

l Barbarossa, C., Chen, Y., Romani, S., & Korschun, D. (2022). Not all CSR initiatives are perceived equal: The influence of CSR domains and focal moralities on consumer responses to the company and the cause. Journal of Cleaner Production, 380, 134949. (ABS 2，二作，通讯作者)

l Chen, Y. & Moosmayer, D. (2018). Restorative shame response through status consumption in China, Advances in Consumer Research, 11, 217-218. (ABS 2，一作，通讯作者)

学术著作:

l Sustainable Marketing in China - the Case of Monmilk”, in “Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science”, with (Russa Yuan), Editors: Bhattacharyya, J., Dash, K, Hewege, C., Balaji, S, & Lim, M. (2021).

社会服务（学术审稿）：

l Journal of Busines Ethics

l Journal of Business Research

l International Marketing review

l Journal of Strategic Marketing

l Journal of Asia Business Studies

l Business Ethics: A European Review

l International Journal of Retail & Distribution Management

l International Journal of Consumer Studies

l Italian Journal of Marketing

l American Marketing Association conferences

l European ACR Conferences

l European Marketing Academy Conferences

l Global Marketing Conferences