15:00-15:10

主持人开场Opening Remarks by the Host

童泽林  海南大学国际商学院副院长

Tong Zelin, Associate Dean of the International Business School, Hainan University

领导致辞Remarks by Leadership

陈琛  海南大学国际商学院党委书记  

Chen Chen, CPC Secretary of the International Business School, Hainan University

论坛合影Forum Group Photo

15:10-15:40

主题演讲Keynote Speech  

金嗓子从中国走向世界的品牌战略与路径

Golden throat's brand strategy and path for going from China to the world

江佩珍  广西金嗓子董事长

Jiang Peizhen, Chairwoman of Guangxi Golden Throat

15:40-16:10

主题演讲Keynote Speech

从世界视野看中国品牌出海之路

From a global perspective, the path of Chinese brands' overseas expansion

吴龙福  阿根廷中国经济文化交流中心理事长

Wu Longfu, Chairman of the Argentine Center for China-Education and Cultural Exchange

16:10-16:40

主题演讲Keynote Speech

AI时代西凤酒的品牌创新与数字化传播

Brand Innovation and Digital Communication of Xifeng Liquor in the AI Era

郭拴新  陕西西凤酒厂集团有限公司党委副书记、工会主席

Guo Shuanxin, Deputy Secretary of the Party Committee and Chairman of the Labor Union 

of Shaanxi Xifeng Distillery Group Co., Ltd.

16:40-17:00

茶歇Tea Break

17:00-17:30

圆桌论坛Roundtable Forum

中国品牌出海背景下商学院的创新与赋能

Innovation and Empowerment of Business Schools in the Context of Chinese Brands 

Going Global

主持人Moderator：

刘启华  海南大学自贸港数字经济研究中心主任

Liu Qihua, Director of FTP DERC Hainan University

嘉宾Panelists：

江佩珍  广西金嗓子董事长

Jiang Peizhen, Chairwoman of Guangxi Golden Throat

吴龙福  阿根廷中国经济文化交流中心理事长

Wu Longfu, Chairman of the Argentine Center for China-Education and Cultural Exchange

杨  政  品牌联盟研究院执行院长、海南产业智库联盟发起人

Yang Zheng, Executive Dean of the Brand Alliance Research Institute; Founder of the Hainan Industrial Think Tank Alliance

欧  川  海南省财富管理行业协会执行会长

Ou Chuan, Executive President of the Hainan Wealth Management Industry Association

童泽林  海南大学国际商学院副院长

Tong Zelin, Associate Dean of the International Business School, Hainan University

17:30-17:40

闭幕致辞 Closing Speech

王  永  品牌联盟董事长、中国品牌节&出博会发起人

Wang Yong, Chairman of TopBrand Union, Initiator of China Brand Festival & BEEX